What Is Branding?
Presentation Slides: Culture_of_Success_powerpoint.pdf |
Chapter: What is Branding?
Branding is not your logo, or your business cards, or your team colors. Branding is not your stationary and it is not you ad in the Yellow Pages. Branding is a phenomenon that happens in the minds and hearts of the consumer and it happens with or without your effort. Whether or not you manage your brand is another matter.
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