eBook: ideas
101 great marketing ideas
for increasing
small business and non-profit
visibility, credibility and profitability.
Send reminders.
Send reminders to refresh their memory of specific recurring events, such as dentist appointments or oil changes. If you're using direct mail (postcards, letters, etc.), have them fill out the address information for their next reminder at the time of checkout.
Tip: Go one step further and hand them a sticker with the date of their next appointment, for easy placement in their wall calendars. Example: Oil-change shops are great at this. They are always certain to leave those little window clings on your windshield for easy reference. As a result, you always know exactly when you're due for a visit!
Better: Send them their calendar appointment electronically (you ARE collecting their e-mail addresses, right?)
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