Write them regularly.
How often are you bringing value to your clients? Offer a regular newsletter, article or column. Ensure that whatever you put out, it maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand.
Better: You should be collecting the e-mail addresses of everyone who comes to you. Reduce your printing costs, save trees and extend your reach by offering your network an e-newsletter (otherwise known as an e-zine.)
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