eBook: ideas
101 great marketing ideas
for increasing
small business and non-profit
visibility, credibility and profitability.
Introducing the wallet brochure.
A great rule for a brochure is, "If you can't say it all on a business card, you shouldn't say it at all." (Okay. So it's not really a rule, but it should be.) Distill what you want to say about your product or service and fit it on a business card. Leave off your contact information; that's what your actual business card is for. Instead, list a few bulletpoints with the message you are trying to convey and add some nice (but simple) graphics. By doing this, you are able to leave those you meet with a message that they can carry with them or organize into their Rolodex. (This presumes you made a great enough impact to compel them to keep your business card at all.)
Example: This idea is currently used by Dreamscape Multimedia with great success (in fact, as far as we know, we invented the concept.) We place the tagline on the front of the card and the content on the back, for a "playing card"-type feel. Also, by utilizing both front and back in your design, you can leave two cards on a bulletin board or elsewhere, flipping one over to create a small, two-piece brochure/billboard effect.
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