Entrepreneurs:

You know fellow business owners (maybe even you) and non-profit directors who:

find themselves muddling their way through their day-to-day business
operations, with little hope of increasing their effectiveness or reach
compared to last year or the year before?

have a weak marketing plan (or no marketing plan) that needs help,

have run out of fresh ideas to increase memberships, revenues and
effectiveness, or

are frustrated because they don't have a solid marketing strategy?

One of the primary concerns that boils up from this frustration is spending money on the intangible (for marketing truly shows intangible returns when those returns aren’t being tracked.) Most small business owners either can’t afford going to a large, established marketing firm, or they can’t rationalize the decision to spend tens of thousands on having a firm develop a marketing strategy for them. As a result, they attempt to take on yet another role in their company—creative marketing director.

Over the years, I have had many small business owners, operators and officers approach me for ideas by which they could market themselves. Sometimes it was a shoestring budget they were working with. Other times, they were fortunate enough to be pulling from the company well. For the folks with the smaller budgets, I came up with my ‘One-Hour Power Paper’, where I would charge for a single hour’s worth of putting marketing ideas to paper, tailored to their particular company. This was good, but had a few disadvantages for both the client and myself.

First, these documents were short; maybe only a few pages, containing
twenty top-of-the-brain ideas, at most.

Second, these ideas were based on my limited knowledge of their
company, usually derived from an hour to two-hour conversation and
some pre-meeting research online.

Third, I always spent more than an hour on them, even though I was
only charging for one.

Marketing is not an exact science. In fact, it’s part science, part magic and intuition. In the science, you study your options, clients, goals, prospects, strengths and competition. In the magic, you devise the plan, craft the message and direct resources in a particular direction, based on an educated guess based on the data you collected. Finally, you end with more science in studying the ongoing results for further refinement.

Devising the plan is where most organizations get stuck. They need ideas.

This is why I wrote Ideas! In this book, you will find over 100 ideas for marketing your business or non-profit organization. Each idea is organized by category. Subjects include:

Strategy
Event Ideas
Event Promotion
Networking
Community Involvement
Media Relations
Marketing Collateral
Atmosphere
Surveys and Tracking the Return on Your Marketing Dollars

Here is an example of what you'll find:

Do you have a small business or a non-profit organization? Are your customers mostly local? Is there someone in your network that fits this bill?

More and more, you and your customers are searching for ways to market yourselves. It's become easier to search for "web design Lansing" — and if you don't find one in the city of Lansing, widen the search to "web design Michigan". Now try to widen your search with a heavy phone book! How do you begin to differentiate yourselves in the marketplace?

Local businesses need to market themselves to...

build trust and deepen relationships with existing local
customers by providing friendly, personal information about
the business, great information, specials, etc. (but this is only
the first and most obvious step)

raise their local brand awareness above that of their
competitors

leverage their local expertise and knowledge for future clients.

It's time to develop a solid presence in your local, state and national community, generate qualified leads, build loyalty through regular contact with your customers, stand out from local competition, and add new income streams. How do you do that?

How much do you invest in your marketing?

When leveraged properly, your marketing efforts deliver exponential results at a fraction of the price. Now that it is possible to target consumers by city, right down to the zip/postal code, more businesses than ever are looking for creative ways to reach local markets.

If your small, local business or non-profit does not successfully promote itself, keep in touch with customers, extend its reach, and compete in the local market, you're leaving business on the table at the end of the day. Are your competitors marketing themselves?

Do your current marketing efforts...

attract hundreds, even thousands, of visitors, many of whom become
new business?
qualify prospective customers?
nurture, encourage and develop the relationship you already maintain
with existing customers, increasing both loyalty and repeat business?
command undivided attention?
"help" clients away from your competitors?
give you the ability to update frequently and to reach your clients with
seasonal specials, interesting jewels, etc.?
open new markets globally (yes, your local business!)?

If the answer is 'no', you are ready to do more.

Bottom line: Your marketing efforts need help.

You have arrived here, now, for a reason.

You are reading this for a reason.

It is time to take action.

You have, at your fingertips, a collection of 101 tried and true marketing ideas, that will—if put to use—reap great rewards for you.

INSTANT ACCESS
Purchase Online for $1.99 with Credit Card by Secure Server

Click Here NOW to download your copy of Ideas!

100% Money-Back Guarantee for 8 Weeks!

If you don't think you can use any of the ideas from this marketing book, I will refund your money, in full. I challenge you to get this much advice from your local marketing companies and then ask them for your money back. See what they say!