eBook: ideas
101 great marketing ideas
for increasing
small business and non-profit
visibility, credibility and profitability.
Match your competition’s prices.
Offer to match your competition's prices. Bargain shoppers thrive on being able to bring in your competition's ads to have you beat the prices. There are a few things that work to your advantage here:- Your regular patrons will be less likely to be swayed away from you because of price,
- The hunt for the lowest price is a process that engages the public and draws attention,
- You never have to worry about keeping a tab on the competition's price strategy (but you do have to worry about being able to maintain the same price strategy.)
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