Videotape that event you are conducting.

Step 1: Get quotes from several of the local video shops, interview them and look at their portfolios. Pick the one that you feel best about.

Step 2: Have them video your seminar and make it web-ready.

Step 3: Have your video folks send the finished product to your web designer/developer so the video may be added to your website.

Step 4: Put the video in a secure place on your website and ask visitors to register for the free information. Collect their email addresses and add them to your e-newsletter database!

Step 5: Repeat.