Mystery shop your competition. Better, pay someone to mystery shop you. Look for the good, the bad and the ugly. Act on what you discover.

Variation: While there are professional mystery shopping organizations widely available, there is another way. Seek out a strategic partner within your network and arrange to have them shop you. Tutor them on the facets of the customer experience you would like to know most about. This may even be a reciprocal effort, where you shop them in return.

Tip: You must remain open to criticism if you're going to have yourself shopped. Being closed-minded to the results may render them impotent and leave you in the dark.