Take photos of your happy clients and adorn your office walls with them. Pictures of other folks who have successfully navigated your process will have a calming effect on your future customers who see them. Seeing the smiles will instill confidence that you can get the job done with minimal pain or heartache.

Examples: Happy kids holding their new toothbrush in dentists' offices, new car owners in the dealerships, and new arrivals next to the OB/GYN reception desk.

~Idea submitted by kellyg.