Very simply, this category asks you to think about what are you doing to be an advocate for your community. What are you doing to assist the local, national or international community? How are you getting involved and how are you giving back? Community involvement is typically something that requires more of your time but less of your capital, so if you're operating on a budget, these ideas are for you. Begin by asking yourself the question, "How may I help?" Then, pick the lucky cause, charity, board or group and begin helping as an ambassador of your organization. Maybe you help out with an annual event. Maybe you have something to offer by volunteering on an advisory board. Whatever direction you choose, be sure your efforts are a reflection of the values you hold close to your heart. The cause you support must inspire you on a deep, personal level. Otherwise, you'll tire quickly and may end up abandoning the effort before you've even begun and that is not the way to build a reputation for quality.