Marketing Collateral

This is where we discuss the brand "signatures", such as your logo, brochures, business cards, websites, et cetera. Your marketing materials are not to be confused with your brand! Branding is a phenomenon that occurs in the mind of the consumer. Branding is not a logo or catchy tagline; these are expressions of the brand. You must take the expression of your brand seriously, for a badly managed brand can erode your image in the marketplace.
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# Article Title Hits
1 Using color can be a powerful tool. 284
2 Tradeshows: The Art of Presentation 316
3 Why signage is so important 265
4 Safeguard Your Resources 248
5 Think about your brand 273
6 Introducing the wallet brochure. 235
7 Tradeshow tactics: Free stuff. 201
8 Cardinal Advertising Sin #1,771: Stuffing too much on your billboard. 196
9 When you care to send the very best. 193
10 Use the Fortune Cookie Effect. 188
11 Demonstrations. Seeing is believing. 208
12 Write them regularly. 190
13 Video testimonials. 189
14 Send reminders. 199
15 Collect testimonials from your best clients. 210
16 Videotape your event. 190
17 About the information on your stationery... 195
18 How long have you had your current logo? 192
19 Consider the signage at your office or facility. 198
20 Send greeting cards. 194
21 Purchase "thank you" cards and send them to your clients. 195
22 Have a brochure professionally created. 197