1. Those whose products or services you or your clients might use.
2. Those who could be good referral or strategic partners for you. (A referral partner is someone willing to work with you in a collaborative effort to send each other referrals. A strategic partner is someone who offers products or services complementary to your own, who is willing to make joint offers to customers or collaborate on marketing efforts.)
3. Those who could use your products or services.
4. Influential individuals with whom you would like to be associated.

~Idea submitted by Chuck Gifford, president of Local Business Network (LBN), the southeastern Michigan-based business referral organization, and co-author of "Network Your Way to $100,000 and Beyond!" LBN is dedicated to helping its members grow their businesses through "Power Networking", a dynamic new marketing technique that is transforming the way small to medium-sized businesses market themselves. For more information, visit www.locbusnet.com.